Publish or Perish.

Whatever your product or service, regardless of your level of expertise you simply must do everything possible to set yourself and your brand apart from your competitors.  I've heard it said that there's two types of people in this world, those that think there's two types and those that don't :-O  (kidding) but there are two types of successful business models, one is innovative and succeeds because of the uniqueness of what they deliver, the other type succeeds because they're willing to run at a mountain made of shit with their mouths open and do what they need to do, no matter how exhausting. I've met both types, I've been in both types and i can tell you that it's better to be unique, better to be different, better to stand out as the leading expert.